How To Write Market Research Report- by gyvwpsjkko
Easy-to-understand tables and graphics will greatly enhance the readability of the written research report. As a general rule, all tables and figures should contain:
Writing the Research Report SOWK 300
How do you go about custom-writing the research report? A pragmatic advice is now in order. First, ensure that you have only the accurate observations and the most objective intentions to document them. Then make your writing task easy and systematic by having a ready format. What format can you use? The rest of this note is devoted to answering this question in practical detail.
The results of marketing research must be effectively communicated to management. Presenting the results of a marketing research study to management generally involves a formal written report as well as an oral presentation. The report and presentation are extremely important. First, because the results of marketing research are often intangible (after the study has been completed and a decision is made there is very little physical evidence of the resources, such as time and effort, that went into the project), the written report is usually the only documentation of the project. Second, the written report and the oral presentation are typically the only aspect of the study that marketing executives are exposed to, and consequently the overall evaluation of the research project rests on how well this information is communicated. Third, since the written research report and oral presentation are typically the responsibility of the marketing research supplier, the communication effectiveness and usefulness of the information provided plays a crucial role in determining whether that particular supplier will be used in the future.